Partnership with the Cardinals

Christian Family Day is the first of its kind. In fact when Judy Boen the founder and chairman of Christian Family Day approached in 1990, the St. Louis Cardinals they turned her down. They could not envision baseball and Christianity as a profitable combination. Judy remembered the success that Six Flags Over Mid-America has had over the years with their Christian events and encouraged the Cardinals to investigate in their success. Six Flags assured the Cardinals that it was worth the effort and the Cardinals allowed Judy and her young committee a chance for the first Christian Family Day. Little did Judy know she had a connection with the Vice President of Marketing, Marty Hendin. When she shared her love of baseball and her favorite player, Wally Moon at her planning meeting with the Cardinals, Marty took notice. He told Judy his favorite player was also Wally Moon and the friendship was formed. With Judy's friendly personality and the Moon connection the Cardinals and Christian Family Day formed a partnership that has thrived over the years. 16 years has passed and Christian Family Day is still the highest ticket-grossing day of the year. As they say the, "The rest is history."